On June 8, 2015, Apple announced the start of a new music streaming service: Apple Music, a service that will directly compete with more established brands like Spotify and Pandora. Apple did this in spite of the fact that Pandora lost an astonishing $48 million in the first quarter of 2015 alone. Is Apple nuts? Nova Southeastern University's Copyright Officer, Stephen Carlisle, J.D., takes a look at the factors affecting the streaming business and concludes that Apple might have an ace or two up their sleeve that will help them succeed where others have failed.
